December 5, 2025

Recently, the Nanjing Liuhe District Intellectual Property Led High-Quality Development Promotion Conference for the Pigeon Industry was grandly held. As a leading region for pigeon breeding in East China, Liuhe District's pigeon stock reached 516,600 in 2024 (accounting for 60% of the city's total), with an egg production of 8 million (accounting for 80% of the city's total), and a total output value of 150 million yuan. Mr. Wang Xin, Director of Beijing Tengyu, Ms. Liu Li, Director of the Management Committee, and Ms. Xu Weihua, Head of the International Department, were invited to attend the conference, injecting legal momentum into the upgrading of the entire industrial chain of the Liuhe pigeon industry with professional intellectual property services.

At the beginning of the meeting, the Deputy Director of the Nanjing Liuhe District Market Supervision Administration (Intellectual Property Bureau), Mr. Chen Heying delivered a speech where he expressed his support and affirmation for the convening of this promotion conference, emphasizing that they will base themselves on the actual industrial development of Liuhe District, focus on the core goal of empowering characteristic industries through intellectual property, and continuously optimize the service guarantee system to inject strong momentum into the high-quality development of the pigeon industry.

 Our firm, as a professional institution deeply rooted in the field of intellectual property, sent its core management team to participate in the conference, demonstrating its deep concern for and commitment to serving the development of regional characteristic industries.

At the meeting, Beijing Tengyu and Jasmine Liuhe (Nanjing) Agricultural Development Co., Ltd. officially signed a strategic service agreement. According to the agreement, Tengyu will provide intellectual property services to Jasmine Liuhe, and the two parties will conduct in-depth cooperation on the trademark layout of egg pigeon products. This cooperation is not only a recognition of our firm’s professional capabilities but also a vivid practice of the deep integration of intellectual property and the agricultural industry.

Addressing the current development status of pigeon breeding enterprises in Liuhe District, Ms. Xu delivered a keynote speech, drawing on both domestic and international perspectives, combined with industry trends and the practices of similar enterprises, she provided professional advice on trademark registration and strategy, helping enterprises build a strong brand foundation and expand into global markets.

 For local market: a comprehensive supply chain layout solidifies the brand's foundation.

1.Full coverage of core classes: Focusing on the core business of the pigeon industry, prioritize categories such as Class 29, Class 31, and Class 43.  Referring Dongchen Pigeon Industry's multi-category registration experience, avoid brand loopholes;

2. Focuses on key trademarks: Prioritize Chinese trade names, design at least three alternative Chinese trademarks, and include a graphic trademark representing the corporate image.

3.Defensive registration to prevent infringement: Conduct defensive registration of similar trademarks for core brands to build a comprehensive brand protection network.

For International market: Plan ahead and seize the global market

1. Focuses on target market: Based on the export potential of the pigeon industry, choose single-country registration for established consumer markets; for popular and potential consumer markets, consider filing via Madrid System;

2.Early prevention of compliance risks: Conduct early searches of trademark regulations in target countries to reduce the risk of registration rejection;

3.Brand internationalization upgrade: Simultaneously plan the layout of English trademarks to help enterprises transition from "regional brands" to "international brands."

The success of this promotion event marks a new stage of "intellectual property-driven" development for the pigeon industry in Liuhe District. Beijing Tengyu will continue to leverage its professional advantages to provide customized intellectual property services to more pigeon breeding enterprises, helping Liuhe District achieve its goal of becoming the "number one egg pigeon brand in the country," and playing a harmonious symphony of rural revitalization and high-quality industrial development through the power of intellectual property.