25 April 2026

Special Feature for the 2026 National IP Publicity Week

On 20 April 2026, the "High-Quality Development of the Sports Industry" sub-forum of the 2026 High-Level Forum on China’s Intellectual Property Protection was grandly inaugurated in Beijing. With the theme "IP Driving the Sports Industry Ecosystem Forward," the sub-forum gathered numerous experts and scholars from government departments, the business community, universities, and legal service institutions. As a representative in the field of intellectual property legal services, Beijing Tengyu Law Firm participated in depth, contributing professional expertise and showcasing Tengyu’s calibre at the forum. Ms. Liu Li, Chair of the Management Committee of Beijing Tengyu Law Firm, attended the high-level forum as a representative of intellectual property service institutions, listening attentively and responding to journalists’ questions on site, jotting down "pearls of wisdom" on paper. "I have come to realise profoundly that intellectual property services extend far beyond the dimensions of rights confirmation and enforcement; they should be embedded into the innovation chain, supply chain, and global commercial layout of enterprises, providing comprehensive, high-value strategic support," she noted.

The 2026 National IP Publicity Week is now in full swing, and the clarion call "Strengthening IP Protection in Emerging Fields, Accelerating the Development of New-Quality Productive Forces" resounds throughout the industry. On the occasion of the launch of this Trademark Special Edition, Beijing Tengyu Law Firm, with its hardcore strength and forward-looking vision, presents the professional brilliance demonstrated at the high-level forum and the sports industry sub-forum. The firm was invited to on-site press interviews.

Spotlight on the Frontier: Tengyu Attorneys Contribute Insights for Sports Event Trademark Protection

At the “IP Driving the Sports Industry Ecosystem Forward” sub-forum, Mr. Wang Xin, Managing Partner of Beijing Tengyu Law Firm, delivered a keynote presentation entitled “Trademark Risk Management for Sports Event Organisers.” He pointed out that as the sports industry becomes deeply integrated with AI, cultural tourism, and other business formats, the commercial value of sports IP continues to rise, yet risks such as trademark infringement ambiguity, rights ownership disputes, and evidence preservation difficulties have also intensified.

Drawing on typical cases such as beauty pageant trademark disputes that he has personally handled, Mr. Wang Xin proposed systematic risk management recommendations:

Proactive Portfolio Planning: Core identifiers such as event names, emblems, and slogans should be registered as early as possible in core and derivative classes including Class 41 and Class 35, while making effective use of special emblem protection and expedited examination channels.

Standardized Use: Clarify rights ownership, retain use evidence throughout the process, and avoid falling into enforcement dilemmas due to unclear ownership.

Proactive Monitoring: Establish regularized infringement monitoring mechanisms and respond promptly to infringement through diverse means such as platform complaints, attorney letters, and civil litigation.

He emphasized: “The commercial value of event trademarks is directly proportional to the event’s influence. Only by achieving ‘steadier, farther-reaching, and fairer’ IP protection can sports innovators win the market under fair rules.”

Dialogue on the Future: Deep Engagement in Roundtable Discussions, Exploring New Pathways for Brand Protection
       During the roundtable discussion, Ms. Liu Li, Director of the Management Committee of Beijing Tengyu Law Firm, shared the stage with industry leaders including Ms. Zhang Chaohui, General Manager of Beijing Sanfo Outdoor Sports Management Co., Ltd., and Mr. Chen Diandian, Co-Founder of ECO Sports Group. The participating guests unanimously agreed that cultivating new-quality productive forces in the sports field requires technological innovation at the core and intellectual property as the safeguard. Only by adhering to the dual-wheel drive of technological innovation and rights protection can the sports industry transition from scale expansion to quality and efficiency enhancement. Currently, it is necessary to focus on resolving industry pain points such as sports data rights confirmation, AI content compliance, event copyright protection, and grassroots event IP empowerment,connecting the full chain of IP creation, protection, utilization, management, and services, and propelling IP from a “protective shield” for development to an “accelerator” for innovation, fully activating the innovative potential of the sports industry.

Featured in China Intellectual Property News — Authoritative Witness to Brand Strength
       In the recently published China Intellectual Property News, Beijing Tengyu Law Firm was prominently featured as a legal services institution. As the dragon soars and the phoenix rises, Tengyu stands with colleagues in harmony. Beijing Tengyu Law Firm will continue to march in step with the times and in alignment with innovation, empowering innovative confidence with professional legal services, broadening emerging tracks, and contributing Tengyu’s strength to the accelerated construction of an intellectual property powerhouse and the development of new-quality productive forces!

2026 Trademark Special Edition Hardcore Advertisement Release
Elite Team: Comprising first-generation trademark agents, senior attorneys, former judges, and military veterans
International Vision: Close cooperation with nearly one hundred foreign law firms, safeguarding Chinese enterprises’ global expansion
One-Stop Solution: Ensuring every trademark right is worry-free from inception to enforcement

Tengyu Strength: Elite Team + International Vision, Safeguarding Every Innovation
Beijing Tengyu Law Firm has assembled an elite team with diverse backgrounds including first-generation trademark agents, senior attorneys, former judges, and military veterans, possessing deep accumulation across the full chain of IP rights confirmation, utilization, and enforcement. We not only deeply cultivate the domestic market but also command an international vision, having established close cooperative relationships with nearly one hundred foreign institutions and law firms to provide seamless legal support for Chinese enterprises expanding overseas.

Choose Tengyu — ensuring every trademark right is worry-free from inception to enforcement.