June 30, 2025 Beijing

Amidst the global wave of digital economy, Chinese enterprises are accelerating their expansion into international markets. Brands and domain names, as core competitive assets of a company's digital presence, are becoming increasingly important strategically. To help Chinese enterprises mitigate risks associated with overseas domain name disputes, establish compliant brand systems, and promote the internationalization process of the brand., the 4th Next-Generation DNS Development Forum was grandly held in Beijing on June 26, 2025. Guided by the Internet Society of China and co-hosted by the National Engineering Research Center for Internet Domain Name System (ZDNS) and multiple authoritative institutions, the forum also marked the official launch of the "Digital Brand Overseas Protection Program". Beijing Tengyu Law Firm, as one of the first batch of joint initiating units, has deeply engaged in this national-level brand protection initiative. Representing the firm, Lawyer Li Xinhao attended the forum and participated in the launch ceremony, injecting professional legal expertise to empower the international development of Chinese enterprises.
As a leading professional institution in China specializing in intellectual property and internet law, Beijing Tengyu, with its extensive experience in intellectual property legal services and cross-border intellectual property protection, has been invited to become one of the first joint initiators of the "Digital Brand Overseas Protection Plan." This recognition not only acknowledges Beijing Tengyu's professional capabilities but also demonstrates the firm's commitment to helping Chinese companies mitigate overseas domain name risks and build a compliant brand system.

With the launch of the "Digital Brand Overseas Protection Program", Beijing Tengyu, as one of the initial co-founding units, will continue to provide Chinese companies with comprehensive "one-stop" legal support for brands and domain names. Whether the domain name strategy planning for startups or intellectual property protection and defense for multinational corporations, we always prioritize the needs of our clients, using our expertise to safeguard brand value and ensure that Chinese brands thrive in the global digital economy.