September 8, 2025

From September 5th to 8th, 2025, the 15th China International Trademark & Brand Festival (“CTF”) was grandly held in Taiyuan, Shanxi Province. This industry event, which brought together many experts, scholars and enterprise representatives in the trademark field, built a broad platform for exchange and development in the trademark community.

Mr. Wang Xin, the Director of Beijing Tengyu Law Firm (“Beijing Tengyu”), and Ms. Xu Weihua, the head of the International Department, attended this annual conference as representatives of the firm, demonstrating the firm’s professional strength and positive influence in the field of trademark law.

Gathering of Elites at the Prestigious Event

The CTF is a top-level event in the domestic trademark industry, attracted professionals from all over the country. Mr. Wang and Ms. Xu, representing Beijing Tengyu, joined numerous industry elites to discuss cutting-edge topics and development trends in the trademark field. At the conference, Mr. Wang actively exchanged law firm management experience and business development ideas with colleagues, sharing Beijing Tengyu's innovative models and practical achievements in intellectual property legal services, contributing wisdom to promoting industry development.

Keynote Speech Highlights Professional Leadership

In the highly anticipated session themed "Red Bull Forum – Sharing Innovative Practices in Brand Protection and Trademark Enforcement Cases", Ms. Xu delivered an compelling presentation on “Trademark Protection Issues in Trademark Registration Procedures”. Drawing upon her extensive practical experience and profound expertise in trademark law, Ms. Xu povided an in-depth analysis of key issues throughout the trademark registration process.

With detailed case studies, Ms. Xu shared with the audience the protection mechanisms and practical experience concerning unregistered trademarks during the registration process. She underscored the significance of early-stage planning, prior trademark searches and preservation of use evidence. At the conclusion of her speech, from the perspectives of application procedures and strategic planning, she also put forward practical recommendations for right ownerrs.

Beijing Tengyu: Professionalism Forges Brands, Service Creates Valu

Beijing Tengyu has long focused on providing legal services in the intellectual property field. Its participation in the CTF is not only a showcase of the firm’s professional capabilities, but also a proactive effort to promote the development of trademark protection in collaboration with industry peers. Moving forward, Beijing Tengyu will continue to uphold the service philosophy of professionalism, excellence, diligence and dedication. Guided by the principle of prioritizing clients’ interests, it will provide global clients with higher-quality and more efficient trademark legal services, helping enterprises lay a solid foundation for brand protection amid fierce market competition and achieve sustainable development.